Apr

22

2021

Designing for Behavior Change

adteam 22 Apr 2021 03:09 LEARNING » e-book


Designing for Behavior Change


Designing for Behavior Change
pdf | 16.46 MB | English | Isbn:B089VDCG8C | Author: Stephen Wendel; | PAge: 385 | Year: 2020



Description:

Designers and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science--research that supports many products--to help your users achieve their goals using your product.
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

  • Learn the three main strategies to help people change behavior
  • Identify behaviors your target audience seeks to change--and obstacles that stand in their way
  • Develop effective designs that are enjoyable to use
  • Measure your product's impact and learn ways to improve it
  • Combine behavioral science with data science to pinpoint problems and test potential solutions

    A free workbook accompanies Designing for Behavior Change, which can be found on the author's website, at behavioraltechnology.co.


  • Category:Interactive & Multimedia Technology, User Experience & Usability, Web Site Design

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