Designing for Behavior Change: Applying Psychology and Behavioral Economics, 2nd Edition (True EPUB)
English | June 2nd, 2020 | ISBN: 1492056030 | 384 pages | EPUB (True/Retail Copy) | 13.03 MB

Designers and managers hope their products become essential for users�integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science�research that supports many products�to help your users achieve their goals using your product.