Business Growth Strategies: Diversification Strategy
MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 8 lectures (1 hour, 14 mins) | Size: 1.55 GB

Strategies on how to diversify our business with the most chance of success
What you'll learn

Strategies on how a business can have better diversification into new areas
Exact criteria based on which managers can decide wether an entry into new business line is a right choice for them
The ability to prioritize potential business opportunities based on the most chance of success for an enterprise
The ability to predict what kind of new business line alternatives are most probable to be successful before really getting into it
The characteristics of an outperforming devisification choice in comparison to others
A step toward having structured strategic approach in business administration

Requirements

No prerequisite, just a mind full of questions about how new business opportunities would work considering current business specifications

Description

A very important question coming frequently to the minds of companies' managers and policy makers is "should I start a new business line beside the current one? If yes, which opportunity would be the right alternative for me?".

This question raises due to various reasons. Some managers are frustrated of their current market and think that it doesn't have the potential to bring them success. Others, in contrast, may think about growing their business based on the resources they have gained by their current successful business line.

Mostly managers choose an alternative which they intuitively think is better and after being involved in the business they start to assess its performance. If so, many resources would be wasted due to a probable incorrect choice. Essentially managers need to evaluate precisely their alternatives based on their current business specifications before getting into real actions. Today, business strategy theories help managers to conceptualize their alternatives based on different criteria and pick the right option.