Above the Fold & Below the Belt by Amanda M Lee
mobi | 695.11 KB | English | Amanda M. Lee | 2019 | WinchesterShaw Publications | Page: 272

About Above the Fold & Below the Belt by Amanda M Lee :

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

• PLAN
  Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
  
• DESIGN
  The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
  
• OPTIMIZE
  Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.