Mobile Marketing Foundations
.MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 64 kbps, 2 Ch | 40 mins | 796 MB
Instructor: John Jantsch

Jump into the world of mobile marketing and reach customers on the go. In this course, review basic mobile marketing concepts and trends and learn how to prepare each aspect of your web presence-from your website to your social media posts-for today's mobile customer.

Instructor John Jantsch helps you think through the design of your mobile website, discusses tools and best practices for mobile forms and transactions, and shares mobile SEO hacks. He also dives into different mobile campaigns, including device-specific ad campaigns, location-based campaigns, and more.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Topics include:
Thinking through the design of your mobile website
Making your content mobile friendly and scannable
Best practices for mobile forms and transactions
Mobile SEO hacks
Improving your mobile click-through rate
How to think about social posts for mobile
Mobile campaigns
Device targeting with ads

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