Advanced Business Development: Communication and Negotiation
MP4 | Video: 720p | Duration: 45:23 | English | Subtitles: VTT | 873.9 MB

Deals are won and lost in the nuances of communication and relationship building. To be successful, business development reps must learn to pivot and build value in a variety of customer conversations. In this course, join Lisa Earle McLeod and Elizabeth McLeod as they share strategies that can help experienced reps take their communication and negotiation skills to the next level. Learn how to get into the right mental space for strategic conversation. Discover how to engage sophisticated customers through high-level questioning and body language, as well as how to negotiate without damaging a relationship or descending to the lowest possible dollar. Plus, learn how to keep your value top of mind with your buyer after you make the handoff.



Topics include:



Preparing for strategic conversations
Asking pointed, high-value questions
Anticipating objections
Perfecting your body language
Personalizing your pitch deck
Effectively managing the handoff
Asking for internal referrals