Free Download Management of Innovation and Product Development: Integrating Business and Technological Perspectives
English | 2023 | ISBN: 1447175301 | 812 Pages | PDF EPUB (True) | 45 MB
This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs - and must be managed - at different and interacting levels, from corporate strategy to design decision-making.