What you'll learn
Migrate from Universal Analytics (UA) to Google Analytics 4 (GA4) effectively
All the differences between UA and GA4
Where in GA4 you can find your old UA reports
Automatically migrate Google Tag Manager (GTM) tags to new GA4
Set up your GA4 account structure based on your business type
Requirements
Join with an open mind & ready to learn.
Some familiarity with GA4 would be good but not required.
Already have the "old" Google Universal Analytics account.
Description
In this course, we will go through the process of migrating your existing Universal Analytics (UA) accounts to new Google Analytics 4 (GA4).We'll start with a quick overview of all the key differences between both analytic tools. Then we'll dive straight into how to structure your account with some real-life examples to make it easier to understand. In the next couple of lessons, we'll take a detailed look at the migration process. How you can effectively migrate your Universal Analytics properties, events, custom dimensions, eCommerce conversions, goals, and so on. Lastly, we'll compare reports from Universal Analytics and Google Analytics 4 so you'll be able to see exactly where you can find your old UA reports in the new GA4 interface.By the end of this course, you'll be a confident migration master capable of migrating even the most advanced Universal Analytics properties to the new Google Analytics 4.WHAT PEOPLE SAY⭐⭐⭐⭐⭐"Amazing! Super informative yet condensed so you're not spending too much time learning basics. Highly recommended!!!"— Devin Mickles⭐⭐⭐⭐⭐"Fantastic, highly professional course, polished and info rich. Well done! Please make more courses ... Your teaching style speaks wonders to my learning style. Great job!"— Susanne Cardwell⭐⭐⭐⭐⭐"Superb course. Great presenter and awesome content!"— Brian HaasSOME OF THE TOPICS WE WILL COVERHow to structure your GA4 account In this lesson, we'll take a look at some of the essential concepts behind the new structure of GA4. Depending on your structure your GA4 account depends on the complexity of your current UA setup and your business requirements. We'll explain in detail how the new structure works and look at some common examples that you might encounter.Migrating events with native gtag.js and Google Tag Manager Because GA4 is based around events we'll take a bit more time and in 3 lessons explain different tactics you can use to migrate your existing events to GA4. I will also explain two tools you can use to migrate GTM tags easier.Where in GA4 can you find your old UA reports In this lesson we'll do a side-by-side comparison of UA and GA4 reports. We'll focus mainly on the question of where in the GA4 can I find my UA reports. So you won't feel lost the first time when you start using the GA4 regularly.WHO IS THIS FORIf you've never migrated to GA4 before then join this course. You'll learn everything you need to confidently migrate to the GA4.If you are a marketer who has migrated UA properties before but hasn't had the time to really understand all the nuances then this course is for you as well.WHAT WILL YOU GETBy joining this course you'll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me and all future course updates.Stop thinking learn how to migrate to GA4 today!
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Why Should I Migrate to GA4 as Soon as Possible?
Lecture 3 How to Get The Most Out of This Course?
Section 2: Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4)
Lecture 4 The Key Differences Between UA and GA4
Lecture 5 How to Set up Your Account Structure in GA4?
Lecture 6 Property Migration and Settings Overview
Lecture 7 User Access Control Migration
Lecture 8 Custom Events Migration With gtag.js
Lecture 9 Manually Migrate Google Tag Manager (GTM) Tags to GA4
Lecture 10 Automatically Migrate GTM Tags to GA4 Using Tools
Lecture 11 Migrate Goals and eCommerce Conversion to GA4 Conversions
Lecture 12 Google Ads & Audience Migration
Lecture 13 Where in GA4 can I Find my UA Reports?
Section 3: Conclusion
Lecture 14 The Wrap-up
Anyone trying to migrate from Universal Analytics to Google Analytics 4 and understand all the differences between them.,Internet marketers searching for the smoothest way to migrate all their data and reports to UA4.,Marketing agencies trying to migrate their clients' UA to GA4 most effectively and without any hiccups.