English | 2022 | ISBN: 1032225025 | 257 Pages | PDF True | 3.4 MB

1. Understanding how to co-create digital services with users, whether they are customers or future customers. This ability combines observation, dialogue, and iterative experimentation. The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation and listening to co-development. The revolution of the digital age of the 21st century is that customer orientation is more imperative – the era of abundance, usages rate of change, complexity of experiences, and shift of power towards communities – are easier, using digital tools and digital communities.

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