Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at

digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing

as leaders face a growing abundance of decisions to make, data to process and technology that threatens

even the most established business models. These forces could destroy your company or, with the right

strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand

through the turbulence, offering practical strategies while sounding a call to action that lights a fire

underneath complacency to inspire creative change.
Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past

so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions

the business world has previously made about "digital" are wrong: incremental change isn't good enough,

adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your

organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.

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