Space Marketing: Competing In The New Commercial Space Industry
English | 2021 | ASIN : B09DV8YVZJ | 225 pages | PDF, AZW3, EPUB, MOBI | 3.43 MB

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space.
The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.