Marketing Psychology - The Art of Ethical Persuasion
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 44M | Lec: 19 | 122 MB
Genre: eLearning | Language: English

How to utilise marketing tactics and psychological principles to better satisfy customer needs and increase sales

Learn how to use principles of psychology to connect with your target market at each stage of the buying process, thereby driving increased sales and building strong customer relationships.

The purpose of using psychology in marketing is not to try and trick people into buying things they don't need (although many marketers use psychology to that end). Rather, the goal is to better understand consumer's buying behaviour, motivations and needs, and that is what this course will teach you.

You will gain a better understanding of how your prospects and customers are thinking and this will allow you to respond more effectively to their needs.

By enrolling in this course, you will:

Gain an understanding of basic psychology and why psychological principles are so important in marketing
Discover how psychology influences the buying process
Be able to employ marketing tactics, based on key psychological principles, that are most appropriate and effective for your market