English | 2017 | ISBN: 0367639912 | 311 pages | pdf | 7.73 MB
Applied Mass Communication Theory: A Guide for Media Practitioners,Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs.