English | 2018 | ISBN-13: 978-1453385258 | 449 Pages | PDF | 152.3 MB

Understanding Media and Culture: An Introduction to Mass Communication is a compelling, historical narrative sketching the ongoing evolution of media and technology. Today's students are immersed in media-and while they expect new technology, they often lack the historical perspective. This understanding can help today's learners comprehend, appreciate, anticipate, shape and control media technology.