English | 2019 | ISBN-13: 978-1773610252 | 232 Pages | True (PDF, EPUB) | 9.02 MB

Data Driven Marketing examines various aspects of marketing using data including brief comparison of historical marketing practices and prevalent marketing practices. It starts with overview of importance of data driven marketing approaches and usage of analytics in marketing. It includes measurement of brand assets and marketing decisions. Provides the reader with insights into the development of data driven marketing strategies, so as to make marketing process efficient and understand the gaps.