Marketing Analytics: The Full Marketing Research Masterclass
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 3.5 Hours | Lec: 26 | 695 MB
Genre: eLearning | Language: English

4KHz 2ch | Duration: 3.5 Hours | Lec: 26 | 695 MB
Genre: eLearning | Language: English
#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert

Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you.

My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on .

In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy.

Here is what you are going to gain from enrolling in this course...

Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs.

You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions.

After watching this course, you will be able toR30;

Know how to successfully prepare, conduct and analyze qualitative and quantitative research
Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
Set up their own data-driven emotion-based marketing strategies and funnels
Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
Know how to analyze your competitor's/anyone's marketing strategies
and much more!
When you are finished with this course, you will know how to apply the means-end theory. You will be an expert in marketing analytics and will master the skill of data-driven research.

Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time