Learning PPC with Google Ads
Duration: 1h 4m | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 201 MB
Genre: eLearning | Language: English

Master a core component of search engine marketing (SEM) with pay-per-click (PPC) advertising using Google Ads (formerly known as Google AdWords). In this course, instructor Duane Brown shows how to launch a PPC campaign that drives traffic to your website and products. Duane explores how PPC marketing works and how it fits with what your business-and your customers-need. Then, he shows how to start researching your keywords: the foundation of all great advertisements. After he demonstrates how to launch a new campaign and write dynamic ad copy, Duane shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI).