Google Ads (AdWords) Essential Training
MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch | Duration: 3h 8m
Genre: eLearning | Language: English | Size: 383 MB

Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your business-and your customers-need. Then learn how to set up a new AdWords account and start researching your keywords: the foundation of all great advertisements.

Once you've set up a new campaign and written your first ad, you can learn how to use AdWords reporting and Google Analytics to monitor their performance. Instructor Brad Batesole also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics of AdWords with ad extensions-a feature which can increase your click-through-rate by several percentage points. By the end of the training, you'll know everything you need to create effective PPC ads on the Google ad network.
Topics include:
Defining your customers and your marketing goals
Setting up an AdWords account
Researching keywords
Targeting with keywords
Creating a campaign
Adjusting your bid
Creating an advertisement
Writing a text ad
Running reports
Connecting Google Analytics
Optimizing a campaign
Using ad extensions