MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 26m 52s
Skill Level: Intermediate | Genre: eLearning | Language: English + Subtitles | Size: 203 MB

Sales enablement is a hot topic-with a lot of different definitions. But the takeaway is this: Sales enablement is all about providing the information, research, tools, and training your sales organization needs to be effective. It could be marketing collateral or it could be a really good coach. Sales enablement enables reps to be better at what they do: finding leads, engaging prospects, and closing deals. This course explains the fundamentals, so you can design a sales enablement program that really works. Award-winning author and business strategist Meridith Powell dives into the value of sales enablement for organizations and the customers they serve, and show how to build a team and program from the ground up. Plus, learn how to assess and enhance your sales enablement program to continuously drive sales results.
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