MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .VTT | Duration: 1 hours | Size: 1.25 GB
How analytics makes marketing more efficient and effective

What you'll learn
Marketing, Analytics, Marketing Analytics
Requirements
None. Basic schooling is enough
Description
We live in a world dominated by Marketing. It's impossible to live in today's world and not be exposed to Marketing. We also live in a world that is driven by data and technology. The intersection of Marketing, Data and Technology is therefore where all the action is. This course explores exactly that. It explores what Marketing is and how it works. It then similarly explores Analytics - what it means, how it is done. Finally it looks at how Analytics is applied at each stage in Marketing and how that helps increase the efficiency, effectiveness and Return on Investment (RoI) of Marketing. This is a course for beginners and requires no prior knowledge or understanding of Marketing or Analytics. It is non technical and focuses on explaining concepts and discussing how they are applied in the real world.
Who this course is for:
Current and future Marketing and Analytics Professionals
Technology and Data Science Professionals who work/ are going to work with Marketing
Current and Future Strategy and Consulting Professionals
Anyone interested in learning the basics of Marketing, Analytics and how Analytics can be used to improve the efficiency, effectiveness and returns on Marketing investments