Email and Newsletter Marketing Foundations 2018
MP4 | Video: 720p | Duration: 43:36 | English | Subtitles: VTT | 837.0 MB

Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investmentR12;and to ensure your company maintains a positive reputationR12;you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business.



Topics include:



Adding email to your marketing mix
Maintaining healthy email lists
Creating powerful campaigns
Choosing email themes
Using analytics