The Story Edge: How Leaders Harness the Power of Stories to Win in Business [Audiobook]

English | ASIN: B0CB1VV8YS | 2024 | 6 hours and 6 minutes | M4B@128 kbps | 338 MB

A holistic approach to innovation, connection, and problem-solving that has no expiration date. Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership. From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. If there's one thing that will remain true—despite all the transformations we experience in business, culture, and innovation—it's the importance of story. Why? Because story is the original algorithm, the true universal language. And it's one of the most important tools we, as humans, have.