Published 5/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.18 GB | Duration: 5h 16m

Master not just one, but two powerful tools like Google Analytics 4 and Looker Studio!
What you'll learn
Master not just one, but two powerful tools: Google Analytics 4 and Looker Studio
How to use Google Analytics 4 and interpret your data to enhance user experience and site performance
How to create interactive dashboards in Looker Studio to communicate your data visually and effectively
Key concepts to help you interpret your data correctly
To navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysing
Editing predefined reports and building reports from scratch in Google Analytics 4
Creating an account and setting up a property in Google Analytics 4
Connecting Google Analytics 4 to Looker Studio
Exploring a variety of charts and when to use them (Looker Studio)
Different techniques for filtering your data (Looker Studio)
Making your reports more interactive and appealing to the end user (Looker Studio)
Creating custom fields (Looker Studio)
Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)
Adding Google Analytics 4 tracking to your reports (Looker Studio)
Requirements
You only need a computer with Internet access. No previous knowledge is required.
Description
Get ready to unleash your full potential as you master not just one, but two powerful tools: Google Analytics 4 and Looker Studio!Discover how to harness the full power of Google Analytics 4, learning to interpret your data to enhance user experience and optimise your website's performance.But that's not all— you'll also learn how to create interactive dashboards in the visualisation tool Google Looker Studio, enabling you to communicate your data visually and effectively.All of this will be delivered in a concise and practical manner, allowing you to master these two tools without dedicating countless hours.WHAT WILL YOU LEARN?Master not just one, but two powerful tools: Google Analytics 4 and Looker StudioHow to use Google Analytics 4 and interpret your data to enhance user experience and site performanceHow to create interactive dashboards in Looker Studio to communicate your data visually and effectivelyKey concepts to help you interpret your data correctlyTo navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysingEditing predefined reports and building reports from scratch in Google Analytics 4Creating an account and setting up a property in Google Analytics 4Connecting Google Analytics 4 to Looker StudioExploring a variety of charts and when to use them (Looker Studio)Different techniques for filtering your data (Looker Studio)Making your reports more interactive and appealing to the end user (Looker Studio)Creating custom fields (Looker Studio)Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)Adding Google Analytics 4 tracking to your reports (Looker Studio)ABOUT MEMy name is Barbara Mackey and I'm a data analyst. With over 20 years of experience in the digital industry, I have worked with renowned clients such as Net-A-Porter, Zara, o Mango, among many others, helping them unlock the power of data to drive measurable growth and achieve remarkable results.
Overview
Section 1: Intro and key concepts
Lecture 1 Introduction to the course
Lecture 2 Key concepts to interpret your data
Section 2: GA4 Reports
Lecture 3 GA4 Home
Lecture 4 First reports
Lecture 5 Acquisition - Where do your users come from?
Lecture 6 Engagement - What do they interact with?
Lecture 7 Monetisation - All about your eCommcer data
Lecture 8 Retention - Do your users come back?
Lecture 9 User and Search Console reports
Lecture 10 How to edit predefined reports
Lecture 11 Collections - How to edit the reports navigation menu
Section 3: GA4 Explore
Lecture 12 Free form
Lecture 13 Segments
Lecture 14 Funnel exploration
Lecture 15 Path exploration
Section 4: GA4 Advertising
Lecture 16 Advertising reports
Section 5: GA4 Admin and set-up
Lecture 17 Account and property creation
Lecture 18 Admin area
Lecture 19 Statistics
Lecture 20 Not set landing page
Section 6: Looker Studio intro
Lecture 21 Intro to Looker Studio
Lecture 22 Adding a data source
Section 7: Looker Studio charts
Lecture 23 Scorecards
Lecture 24 Time series
Lecture 25 Area chart
Lecture 26 Combo chart
Lecture 27 Bar chart
Lecture 28 Tables
Lecture 29 Pivot tables
Section 8: Filtering your data in Looker Studio
Lecture 30 How to filter - 1st part
Lecture 31 How to filter - 2nd part
Section 9: Custom dimensions in Looker Studio
Lecture 32 Custom groups
Lecture 33 Regular expressions
Lecture 34 Calculated fields
Lecture 35 Custom groups errors
Lecture 36 Date range control
Section 10: Looker Studio blends and custom metrics
Lecture 37 Blend to create a funnel
Lecture 38 Other blends
Lecture 39 Calculated metrics
Lecture 40 Comparison calculation
Section 11: Maps in Looker Studio
Lecture 41 Maps in Looker Studio
Section 12: Looker Studio pages and more controls
Lecture 42 Pages actions
Lecture 43 Button
Lecture 44 Data control
Lecture 45 Dimension control
Section 13: Looker Studio sharing and copying reports
Lecture 46 Providing access
Lecture 47 Copying reports
Lecture 48 Templates
Lecture 49 Explorer
Lecture 50 Adding GA4 to your report
Section 14: Conclusion
Lecture 51 Conclusion
Professionals who want to make the most of their data through the use of Google Analytics,Professionals who work with data and wish to effectively communicate it using Looker Studio,Students interested in the field of data analysis
Screenshots