Published 5/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.33 GB | Duration: 1h 0m

Persuasive Storytelling for Product Managers: Master the Art of Product Narratives
What you'll learn
Master Storytelling Fundamentals
Cultivate Audience-Centric Messaging
Harness the Power of Emotion
Utilize Data and Storytelling in Tandem
Requirements
Basic product management knowledge
Description
Persuasive Storytelling for Product ManagersIn today's competitive landscape, having a great product isn't enough. You need to be able to communicate its value in a way that inspires, persuades, and drives action. This course will transform you into a product management storyteller, empowering you to secure buy-in, align teams, and excite customers.Discover the fundamentals of storytelling and how they apply directly to product development. Learn to understand your audience deeply, weaving customer needs and desires throughout your narratives. Harness the power of emotion to create compelling stories that resonate and leave a lasting impression.Master the art of using data to bolster your claims without sacrificing engagement. Learn to present technical concepts in simple, digestible stories. Explore how your roadmap can serve as a powerful narrative framework. Develop confidence in crafting persuasive pitches, presentations, and marketing materials.This course is designed for product managers of all levels. Whether you're seeking to influence executives, align teams, or launch a successful product, "Persuasive Storytelling for Product Managers" will provide you with the tools to tell stories that get results. By the end of this course, you'll have a deep understanding of how to weave narrative into all aspects of your work, elevating your communication skills and your product's success.
Overview
Section 1: Storytelling Foundations
Lecture 1 The Science of Storytelling: Why stories resonate
Lecture 2 Identifying Your "Why": Defining your mission as a product manager
Lecture 3 The Hero's Journey in Product Development: Mapping customer pain points
Lecture 4 Crafting a Compelling Narrative Arc
Section 2: Understanding Your Audience
Lecture 5 Customer Personas and Empathy-Driven Design
Lecture 6 User Research to Uncover Narratives
Lecture 7 Adapting Your Story to Different Stakeholders
Lecture 8 The Language of Persuasion: Tailoring your vocabulary
Section 3: Weaving Emotion into Product Narratives
Lecture 9 Building Tension and Creating Anticipation
Lecture 10 The Power of Surprise and Delight
Lecture 11 Inspiring Action: Stories That Move People
Lecture 12 Ethical Considerations in Emotional Storytelling
Section 4: Show, Don't Just Tell: Using Data & Visuals
Lecture 13 Using Data to Tell Compelling Stories
Lecture 14 Visualizing Your Story: Infographics & Data-Driven Presentations
Lecture 15 Making the Complex Simple: Explaining Technical Concepts with Stories
Lecture 16 Balancing Data and Emotion for Maximum Impact
Section 5: Storytelling in Action
Lecture 17 Perfecting Your Pitch: Elevator Pitches and Boardroom Presentations
Lecture 18 The Product Roadmap as a Storytelling Tool: Setting the trajectory
Lecture 19 Success Stories and Case Studies: Building Credibility
Lecture 20 Storytelling for Product Launches and Marketing Campaigns
Section 6: Assignments
Product Managers at Any Level,Product Managers Seeking Stakeholder Buy-in,Product Managers Involved in Launches or Marketing,Customer-Centric Product Managers
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