Published 5/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.49 GB | Duration: 2h 52m
Essential Strategies for Effective Crisis Management

What you'll learn
Develop a comprehensive understanding of the principles and strategies of crisis communication, recognizing its critical role in pro
Learn to quickly identify potential PR crises, differentiate between issues management and full-scale crises, and categorize them ef
Acquire the skills to create effective crisis messages, develop key talking points, and prepare holding statements that resonate with
Gain expertise in forming and leading crisis management teams, assigning clear roles and responsibilities, and preparing your team
Master the techniques for handling media inquiries during crises, build productive relationships with journalists, and conduct press con
Implement advanced strategies for managing crises on digital platforms, responding adeptly to online feedback, and utilizing digital tools to optimize communica
Design detailed crisis response plans tailored to different types of emergencies, allowing for flexible, effective responses under various scenarios.
Navigate the complex legal and ethical considerations in crisis communication, including the integration of corporate social responsibility into your crisis man
Requirements
No experience needed
Description
The Crisis Communication Masterclass is an essential course designed for professionals eager to master the art of handling public relations crises effectively. This comprehensive program equips participants with the skills necessary to navigate and mitigate PR disasters, ensuring their organization's reputation remains intact. Throughout the course, learners will delve into the fundamentals of crisis communication, learning how to identify potential crises, craft compelling messages, and develop robust crisis response strategies.Participants will gain practical experience through real-world case studies, where they'll analyze successful and unsuccessful crisis management examples to understand best practices and common pitfalls. The course also covers advanced topics such as digital crisis management, including handling disinformation and utilizing social media effectively during crises. By the end of the masterclass, participants will be capable of building and leading crisis management teams, preparing comprehensive crisis response plans, and confidently managing the complexities of crisis communication in today's fast-paced and often unpredictable environment.This masterclass is not just about reactive measures, but rather it emphasizes proactive preparation and planning to safeguard against potential threats. Enroll today to become a skilled crisis communication practitioner capable of protecting and defending your organization in times of uncertainty. 30-day money back guarantee. What are you waiting for?!
Overview
Section 1: Welcome to the course!
Lecture 1 What you will learn
Section 2: Module 1: Introduction to Crisis Communication
Lecture 2 Lesson 1: Understanding Crisis Communication
Lecture 3 Lesson 2: The Role of Crisis Communication in PR
Lecture 4 Lesson 3: The Impact of PR Disasters
Section 3: Module 2: Analyzing Real-Life Crisis Cases
Lecture 5 Lesson 1: Learning from High-Profile PR Crises
Section 4: Module 3: Crisis Preparedness and Planning
Lecture 6 Lesson 1: Understanding the Differences Between Potential Risks, Issues, and Cri
Lecture 7 Lesson 2: Risk Assessment and Vulnerability Analysis
Lecture 8 Lesson 3: Determining Crises and Categorizing Based on the Four Levels
Section 5: Module 4: Crisis Communication in Specialized Industries
Lecture 9 Lesson 1: Crisis Communication in the Healthcare Industry
Lecture 10 Lesson 2: Crisis Communication in the Financial Industry
Lecture 11 Lesson 3: Crisis Communication in the Aviation Industry
Lecture 12 Lesson 4: Crisis Communication in the Food and Beverage Industry
Lecture 13 Lesson 5: Crisis Communication in the Automotive Industry
Lecture 14 Lesson 6: Crisis Communication in the Technology Industry
Section 6: Module 5: Crisis Management Response Strategies
Lecture 15 Lesson 1: The Six Step Crisis Management Process
Lecture 16 Lesson 2: Timeline for Responding to Crises
Lecture 17 Lesson 3: Communicating with Internal Stakeholders
Lecture 18 Lesson 4: Coordinating with External Agencies
Lecture 19 Lesson 5: Managing Stakeholder Expectations
Lecture 20 Lesson 6: Long-Term Recovery and Rebuilding Trust
Section 7: Module 6: Building Your Crisis Management Team
Lecture 21 Lesson 1: Assembling Your Crisis Management Team (CMT)
Lecture 22 Lesson 2: Determining Crisis Roles and Responsibilities
Section 8: Module 7: Crisis Communication Plan Development
Lecture 23 Lesson 1: Step-by-Step Guide to Crafting a Crisis Response Plan
Lecture 24 Lesson 2: Adapting Crisis Plans for Various Types of Crises
Lecture 25 Lesson 4: Crisis Communications Simulation Drills
Section 9: Module 8: Crafting Effective Crisis Messages
Lecture 26 Lesson 1: Crafting the Overall Response Strategy and Messaging
Lecture 27 Lesson 2: Drafting Holding Statements and Response Templates
Lecture 28 Lesson 4: Tailoring Messages to Different Stakeholder Groups
Lecture 29 Lesson 6: Real-time Message Adaptation During Ongoing Crises
Section 10: Module 9: Navigating Media Relations During a Crisis
Lecture 30 Lesson 2: Handling Media Inquiries During a Crisis
Lecture 31 Lesson 4: Conducting Effective Press Conferences
Lecture 32 Lesson 5: Preparing Spokespersons for Media Interviews
Public relations and communication professionals
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