Published 5/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 4.00 GB | Duration: 3h 33m

Learn the full cycle of product management; crucial skills, competencies of a product manager; PdM tools and techniques
What you'll learn
Define the product
Analyze and define market/customer segments for the product
Define value proposition
Define product early adopters
Work with stakeholders
Gather and balance requirements
Work with product team
Product development models
Perform market tests
Prioritize requirements. Define MVP
Product backlog development
Basic risk management
Define financial parameters and prognosis
Prepare marketing plan
Prepare investor presentation
Prepare an elevator pitch
Scale the product
Requirements
Experience as an IT product team member OR
Junior marketing experience in digital/IT products
Description
In the digital world IT products are everywhere and for everything. Businesses and companies perform digital transformation; startup teams develop and launch their own products.But do you know that only one out of ten launched products is successful? Why? Sometimes an idea is not correct, sometimes a development process is not successful, and a product does not meet customer's expectations. And sometimes a team fails to acquire money and resources.In out course we lead you through the product management process from start to finish: starting with idea or "pain" to market tests, working with stakeholders and potential investors or decision-makers.As a product manager you organize collaboration with customers, users, decision-makers, team members, experts to design, develop, launch a product and deliver a product and based services and continuously improve them, adapt to changing environment and customer and user wishes.You learn to discover and prioritize requirements, define MVP, measure results, improve to scaling your product.You learn how to prepare information for investors: marketing analysis, simple financial prognosis, prepare and perform investor presentations and pitches.At our course you work on practice tasks, and discuss topics at a course forum.After the course you will be able to start your product owner journey.As a product owner you can start your own product or work in an enterprise corporation.
Overview
Section 1: Introduction
Lecture 1 Introduction. The essence of product management
Lecture 2 Product vs project and portfolio management
Section 2: High level product definition
Lecture 3 Define the "pain"
Lecture 4 Perform primary marketing research
Lecture 5 Develop business canvas
Lecture 6 Lean Canvas Example
Lecture 7 Pilot the idea. Market tests
Section 3: Define the product. Marketing activities
Lecture 8 Stakeholder Engagement
Lecture 9 Competitor analysis
Lecture 10 Define marketing strategy
Lecture 11 Product Vision
Section 4: Manage product development
Lecture 12 Manage Requirements. Backlog: Epics and User Stories
Lecture 13 Prioritizing techniques: MosCoW, KANO
Lecture 14 Develop an MVP
Lecture 15 Story boards, Kanban boards, WIP
Lecture 16 Metrics and Measurement
Lecture 17 Feedback loop. Fast fail development
Lecture 18 Risk management in product development
Lecture 19 Lessons learned
Section 5: Go to market
Lecture 20 Go to market strategy
Lecture 21 Market segment and pricing models
Lecture 22 Profits and losses analysis (P&L)
Section 6: Working with investors
Lecture 23 Presentation for an investor
Lecture 24 Pitching the product
Section 7: What's next
Lecture 25 Scaling a product
Lecture 26 Course summary
Junior IT product managers,Product team members,Digital products team members,Marketing specialists, which work with IT/digital products
Screenshots