Published 4/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 480.44 MB | Duration: 1h 3m

Mastering Facebook Ad Creation, Business Manager Set-up, Targeting Strategies, Campaign Optimisation,
What you'll learn
How to set up Facebook Business Manager and optimise it for success
What events manager is and how to install the Facebook Pixel on your website
How to create your first Facebook ad campaign (a step-by-step guide)
How to improve the performance of existing Facebook Advertising Campaigns
Requirements
No Facebook Advertising experience needed!
Description
If you're a business owner, entrepreneur, or marketer looking to get started advertising your business on Facebook - this class is for you!As we enter the 2020s, it's never been more critical for companies to be able to effectively advertise their business online. For instance, mobile advertising spending is expected to surpass $240 billion dollars by 2024.If you're getting started with Facebook advertising for the first time, it might seem pretty overwhelming, which is why I created this beginner guide to Facebook advertising.And even if you have run a couple of campaigns before, it doesn't hurt to go over the basics, right?In this class, you're going to learn:How to set up Facebook Business Manager and optimise it for success.What events manager is and how to install the Facebook Pixel on your websiteHow to create your first Facebook ad campaign (a step-by-step guide)I also provide you with five extra tips that will help you:Come up with advertising strategiesAnalyse your campaign resultsImprove the performance of existing campaignsYou'll leave this class with more knowledge of the advertising platform and feel more confident in your ability to create compelling Facebook ads.If you run into any issues with anything I cover during this class, please feel free to leave a comment in the discussions panel, and I'll get back to you as soon as possible with some support.I've also created a guide with some tips and resources so you can keep up with everything happening in the industry in real-time.
Overview
Section 1: Introduction
Lecture 1 What To Expect From Advertising on Facebook
Lecture 2 What You're Going To learn
Section 2: Getting Set-up
Lecture 3 How To Set up Facebook Business Manager
Lecture 4 Linking Your Facebook Page With Business Manager
Lecture 5 How To Create A Facebook Ad Account
Lecture 6 How To Optimise Your Business Manager For Success
Lecture 7 An Overview of Ads Manager
Lecture 8 Events Manager and Installing The Facebook Pixel on Your Website
Lecture 9 How To Set up Commerce Manager For Your E commerce Brand
Section 3: Creating Your First Ad
Lecture 10 How To Create Your First Facebook Ads (Part 1 The Campaign level)
Lecture 11 How To Create Your First Facebook Ad (Part 2 - The Ad Set)
Lecture 12 How To Create Your First Facebook Campaign (Part 3 - The Creative)
Section 4: Extra Lessons
Lecture 13 Extra # 1 - Don't Throw Mud At The Wall
Lecture 14 Extra #2 - Ad Fatigue is Real
Lecture 15 Extra #3 - Don't Overlook Your Offer
Lecture 16 Extra #4 - Focus on The Metrics That Matter
Lecture 17 Extra #5 - Follow Your Creativity
Section 5: Conclusion
Lecture 18 What's Next?
Beginner Facebook Advertisers looking to learn the basics of the platform and improve the performance of their campaigns.,Beginners in Marketing and Advertising looking to acquire new skills.
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