Free Download Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
English | 2024 | ISBN: 3031557352 | 301 Pages | PDF EPUB (True) | 2 MB
This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age. As the advertising sector evolves, incorporating new formats like branded content and influencer marketing, the frontiers between commercial content and regular media become blurred, posing a challenge for children and adolescents to discern persuasive intent in advertising and distinguish advertising from other media content.