English | 2014 | ISBN: 0198392818 | PDF | pages: 424 | 23.1 mb

The only DP Business and Management text developed with the IB, rigorous exam support gives unrivalled insight into IB assessment and drives high achievement. Written by experienced IB teachers and workshop leaders, this fully updated edition offers unrivalled coverage of the new 2014 syllabus. With the most comprehensive coverage of all the SL and HL topics, a special focus on concept-based learning helps fully embed this new requirement - all the essential concepts are integrated at every stage, including change, culture and globalization. Thoroughly matched to the IB philosophy and encouraging a truly outward-looking approach, case studies and TOK connections ensure a firm understanding of today's increasingly international business environment.
The most comprehensive coverage of the new 2014 syllabus, written by experienced IB teachers and workshop leaders
Completely overhauled to comprehensively build the in-depth subject knowledge learners need for success
Fully embeds the new concept-based learning requirement, addressing all of the key concepts that underpin the new syllabus including change, globalization and culture
Relevant case studies and a strong international focus
Rigorously prepares students for assessment, with the only assessment support directly from the IB driving high achievement
Thoroughly embraces the IB approach, with a strong focus on TOK, the learner profile
Fully comprehensive and directly supporting Study Guide cements all the key theory, for the best performance in assessment




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