Dan S. Kennedy & Jason Marrs - No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible.

Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors' lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits.

Kennedy and Marrs disclose little-known revelations about the power of pricing including:
* The 9 ultimate price and fee failures
* The trick behind discounting without devaluing
* The 5 price-related propositions to be concerned with
* The million-dollar secret behind "FREE"
* How to win price wars with competitors
* Pricing strategies specific to recessions

Contents:
Preface: Price, Profit, Power, and Prosperity
About the Authors
About the Guest Contributors
Section I
1 Price and Fee Failures
2 Discounting without Damage
3 If and When You Discont, Get Quid Pro Quo
4 The Nasty Cancer of FREE
5 How to Compete with Free
6 When FREE is a Business, Not Just a Price Strategy
7 Antidotes to Commodity Thinking
8 The Power of Preeminence as Price Strategy
9 B2B Price Wars and the Way of the Warriors Who Win
10 Breaking Free of the Price-Product Link
11 The Power of Pre-Determination
12 The Secret to Price Elasticity
13 The Making of Propositions
14 The Place Strategy that Easily and Automatically Supports Premium Prices
15 How "The Company You Keep" Can Impact Price
16 The Deadly Trap of Bad Economics
17 How Do You Set Your Prices?
18 Why Not Charge People to Buy from You?
19 When is Abusive Pricing Smart?
20 Beware of Staff Sabotage of Pricing Strategy
21 A Jury of Four But Only One Decides Fate
22 Price in Recessions
Section II: Samples
23 Sample Advertising and Marketing Materials
Section III: Resources
An Offer from Jason Marrs
An Offer from Dan Kennedy
Other Books by Dan Kennedy
Index

Format: PDF
Length: 242 pages
Published: 2011 by Entrepreneur Press
ISBN: 1599184001

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