Published 4/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 204.05 MB | Duration: 0h 30m

AI (Artificial intelligence) in Marketing: Content Creation, Personalization, Chatbots, Email Marketing and Media Buying
What you'll learn
Gain knowledge of various AI technologies used in marketing
Explore the intersection of AI and marketing to understand how AI technologies can enhance marketing strategies.
Understand the practical applications of AI in Marketing activities such as content creation, personalization, chatbots, email marketing, and media buying
Learn to identify opportunities for integrating AI into marketing strategies effectively
Drive Business Growth
Recognize common mistakes to avoid when implementing AI in marketing activities
Analyze real-world case studies to understand how leading companies leverage AI in their marketing efforts
Requirements
No skills needed
Description
AI in Marketing: Learn everything you need in less than one hour! In this course, you'll unlock the potential of artificial intelligence (AI) to revolutionize your marketing strategies. Each concise lecture equips you with practical insights and actionable recommendations, ensuring you gain a comprehensive understanding of AI's role in marketing. Understanding the Basics of AI:Gain foundational knowledge of AI terminologyExploring the Intersection of AI and Marketing:Discover how AI intersects with marketing strategies to drive innovation.Overview of Key AI Technologies in Marketing:Explore various AI technologies revolutionizing marketing efforts.Understand the capabilities and applications of AI in marketing campaigns.Content Creation:Unlock AI-powered tools for generating engaging marketing content.Learn how AI enhances content creation processes and efficiency.Personalization:Understand the importance of AI-driven personalization in marketing.Chatbots:Explore the role of AI-powered chatbots in customer engagement.Learn how chatbots streamline communication and enhance user experiences.Email Marketing:Optimize email campaigns with AI-driven insights and tools.Implement AI to enhance email personalization and campaign performance.Media Buying:Utilize AI for data-driven media buying and advertising strategies.Maximize ROI by leveraging AI algorithms for targeted ad placements.How to Integrate AI in Your Marketing Plan:Learn practical strategies for integrating AI into your marketing strategy.Key Mistakes to Avoid While Integrating AI into Your Marketing Strategy:Understand common pitfalls in AI integration and how to avoid them.Netflix Case Study:Explore real-world applications of AI in marketing through Netflix's success story.Understand how Netflix leverages AI for personalized content recommendations.Sephora:Learn from Sephora's innovative use of AI in enhancing customer experiences.The Economist:Gain insights into The Economist's AI-driven content optimization strategies.By the end of this course, you'll be equipped with the knowledge and tools necessary to transform your marketing approach and drive meaningful results. Join us on this exciting journey to AI marketing mastery!
Overview
Section 1: Introduction to AI in Marketing
Lecture 1 Understanding the basic of AI
Lecture 2 Exploring the intersection of AI and Marketing
Lecture 3 Overview of key AI technologies in marketing
Section 2: Applications of AI in Marketing
Lecture 4 Content Creation and optimization
Lecture 5 Personalization
Lecture 6 Chatbots
Lecture 7 Email Marketing
Lecture 8 Media Buying
Section 3: Implementing AI in Marketing Strategy
Lecture 9 How to integrate AI into your marketing plan?
Lecture 10 Key mistakes to avoid while integarting AI in your Marketing strategy
Section 4: Case Studies
Lecture 11 Introduction
Lecture 12 Case study of Sephora
Lecture 13 Case study of Netflix
Lecture 14 Case study of The Economist
Section 5: Conclusion
Lecture 15 Recap of key concepts and takeaways from the course
Lecture 16 Ressources
Marketing Professionals,Business owners and entrepreneurs,Students or academics interested in exploring the intersection of AI and marketing for research or practical applications.,Anyone interested in the potential of AI
Screenshots