Management Decision-Making, Big Data and Analytics

English | 2021 | ISBN: 1526492016 | 337 pages | True PDF | 7.01 MB

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:

• Big data
• Analytics
• Managing emerging technologies and decision-making
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

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