Marketing 5th Edition
English | 2021 | ISBN: 1264160100 | 1683 Pages | PDF (conv) | 192 MB
Having "Marketing Adds Value" as a central theme, Grewal Marketing, Fifth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.