Jun

26

2023

Marketing of Consumer Financial Products Insights From Service Marketing

kenn 26 Jun 2023 07:53 LEARNING » e-book

Marketing of Consumer Financial Products Insights From Service Marketing
Marketing of Consumer Financial Products
by Ritu Srivastava;

English | 2023 | ISBN: 1637424302 | 144 pages | True PDF EPUB | 9.36 MB

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.


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