What you'll learn
Build an Artist Brand Which Propels Your Career
Uncover Your Best Music Career Opportunities
Understand How to Create Value Around Your Music and related products and services
Discover How to Build a Profitable Business Around Your Music
Gain Access to Music Insider Information, Top Music Business Contacts and Trial Services
Learn How to Craft Your Music for Sync and Other Artist Business Opportunities
Create a Targeted Business Plan and Financial Plan for Your Music Business
Gain Steps on How to Protect all of your Music Assets
Requirements
Must be an active and serious musician or band looking to grow
Must have access to desktop and laptop as some assignments will not work on mobile
Description
Developed and Delivered by the CEO of JSM for Artists and a global speaker on Artist Business Development in the Music Business Industry, Jasmine Sandler will teach you exactly what you need to take your artist or band brand to the next level. This course is intended for both solo artists of all music genres as well as bands who are serious about making their music their careers. It can also be utilized by other professionals in the music business industry.In this course, you will learn:How to design and build your artist brand so that it sells for youThe Monetization opportunities of Artist BrandingHow to find and promote your "IT" factor in the music industryWhat resources can help you to get paid gigs, make money online and find sync opportunitiesHow to protect your artist brand once it growsHow to negotiate effectively for your Artist BrandAll the ways to earn from social media as an artistYou will also gain direct access to JSM for Artists key music business industry partners in A&R, sync, education, music law, music education and related free and discounted opportunities. Jasmine Sandler. aka the artist JazzRock, is a passionate author, speaker and musician in the music business industry. She has taught Artist Branding for Musician Institute students. Berkelee alumni and other universities. To be successful in taking the course, you should be well prepared and do the assignments provided throughout the course. Jasmine will be there with you to answer questions in the provided Q&A sections here.
Overview
Section 1: INTRODUCTION TO THE ARTIST BRANDING COURSE AND RESOURCES
Lecture 1 INTRODUCTION TO THE COURSE: WHAT YOU WILL LEARN
Lecture 2 JSM FOR ARTISTS AND PARTNER RESOURCES TO HELP YOU THROUGH THE COURSE
Lecture 3 GET READY TO DO THE HOMEWORK FOR YOUR BRAND
Section 2: UNCOVERING YOUR BRAND IDENTITY
Lecture 4 UNDERSTANDING YOUR ARTIST BRAND
Lecture 5 THE BIRTH OF YOUR ARTIST BRAND. GETTING STARTED.
Lecture 6 DEFINING YOUR ARTIST IDENTIFY
Lecture 7 UNCOVERING YOUR "IT" FACTOR - YOUR ARTISTS UNIQUENESS
Lecture 8 ON-STAGE BRANDING / AT SHOW BRANDING
Section 3: FINDING YOUR FANS, SUPPORTERS AND INFLUENCERS
Lecture 9 UNCOVER YOUR PRIMARY FAN AUDIENCE
Lecture 10 UNCOVERING YOUR INFLUENCER AUDIENCE
Lecture 11 IDENTIFYING YOUR BAND/ARTIST COMMUNITY
Section 4: LET'S DESIGN YOUR ARTIST BRAND!
Lecture 12 YOUR ARTIST BRAND MESSAGING
Lecture 13 USING YOUR LYRICS TO HELP DEFINE YOUR BRAND
Lecture 14 DESIGN YOUR VISUAL ARTIST BRAND
Lecture 15 CREATING AND COMMITTING TO YOUR ARTIST LOOK AND STYLE
Lecture 16 DESIGNING YOUR ELECTRONIC PRESS KIT
Section 5: YOUR ARTIST BRAND IN SOCIAL MEDIA
Lecture 17 YOUR ARTIST SOCIAL BRAND ON FACEBOOK
Lecture 18 YOUR ARTIST SOCIAL BRAND ON INSTAGRAM
Lecture 19 YOUR ARTIST SOCIAL CHANNEL ON YOUTUBE
Lecture 20 YOUR ARTIST SOCIAL BRAND ON TIKTOK
Lecture 21 YOUR ARTIST SOCIAL BRAND ON SPOTIFY
Lecture 22 NAVIGATING THE STREAMING SERVICES
Lecture 23 PROTECTING YOUR ARTIST BRAND
Section 6: HOW TO BUILD YOUR CAREER AND MONETIZE YOUR MUSIC!
Lecture 24 DEFINING YOUR MUSIC CAREER PATH
Lecture 25 DETERMINING YOUR SELLABLE PRODUCTS AND SERVICES
Lecture 26 HOW TO EARN MONEY FROM SOCIAL MEDIA
Lecture 27 MERCHANDISING BEST PRACTICES
Lecture 28 SYNC OPPORTUNITIES FOR MONETIZING YOUR MUSIC
Lecture 29 DEFINING VALUE AROUND EVERY SELLABLE ITEM
Section 7: ARTIST MARKETING
Lecture 30 ARTIST BRAND MARKETING PLANNING
Lecture 31 DIGITAL MARKETING TOOLS OVERVIEW
Section 8: CONTENT MARKETING FOR THE ARTIST
Lecture 32 CONTENT PLANNING FOR YOUR ARTIST BRAND
Lecture 33 CONTENT TYPES , CREATING, USING AND REUSING CONTENT
Lecture 34 YOUR LIVE BRAND , LIVESTREAM LIVE INTERVIEWS. LIVE SHOWS ONLINE
Lecture 35 SETTING UP TO MEASURE THE EFFECTIVENESS OF YOUR CONTENT
Section 9: JSM FOR ARTIST RECOMMENDED PARTNERS AND OFFERS
Lecture 36 JSM FOR ARTISTS RECOMMENDED SERVICE PARTNERS AND DEALS
Lecture 37 GET PAID TO SHARE THIS COURSE WITH YOUR FRIENDS.
Musicians of all types who are serious about making a career or business out of their music