Published 2/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.66 GB | Duration: 2h 59m

Introduction to PPC and Paid Search Advertising
What you'll learn
Learn the basics of Pay-Per-Click (PPC) marketing & how it works.
Develop the skills to create an effective PPC strategy.
Understand how to identify target audience & optimize campaigns.
Become comfortable with the complex platform & reporting tools.
Requirements
Have a basic understanding of budgeting for and managing PPC campaigns.
Have prior knowledge of SEO and how SEO and PPC interact.
Be proficient in the use of search engines and have a thorough understanding of how to use them to obtain search engine rankings.
Description
PPC (Pay Per Click) is an online advertising strategy that businesses use to help drive qualified leads to their website. It is an important part of a website's overall digital marketing efforts. PPC can be used to target potential customers in a variety of ways, including search engine ads, display ads, retargeting ads, and programmatic ads. By bidding for placement on search engine results pages, businesses can ensure maximum visibility, making it easy for potential customers to find them. PPC courses provide an in-depth overview of the use of PPC in digital marketing. Students will learn about different aspects of the strategy, how to identify target audiences, how to optimize keyword phrases, budget considerations, and how to measure success. They will also learn the basics of creating and managing a PPC campaign. This includes selecting the best platforms, creating specific ad types, developing targeted campaigns, and reporting back on results. The course structure is typically comprised of lectures, lessons, hands-on activities, and assessments. Through tutorials, assignments, and tests, students can practice their skills to effectively use paid search and gain fluency in terms of set-up, optimization, and management. By the end of a PPC course, students will have a comprehensive understanding of the strategy and have developed their ability to design and execute effective campaigns.
Overview
Section 1: Terminology and Key Metrics
Lecture 1 Basic Terminology
Lecture 2 ACoS & TACoS Benchmarks 101
Lecture 3 Practice - Find Break Even ACoS
Lecture 4 Practice - How To Find TACoS
Section 2: Campaign Basics
Lecture 5 Types of Advertising Campaigns
Lecture 6 How Does Amazon PPC Work?
Lecture 7 What are Sponsored Product Ads?
Lecture 8 What are Sponsored Display Ads?
Lecture 9 Bid Strategy Management
Lecture 10 How to Utilize Different Match Types
Lecture 11 Bids By Placement
Section 3: PPC Campaign Launch
Lecture 12 Keyword Research and Segmentation
Lecture 13 Developing PPC Structure - Understanding Campaign Types
Lecture 14 Bid Types and Management
Lecture 15 Search Term Reports
Lecture 16 The Value of Amazon Advertising Reports in PPC Management
Lecture 17 Bulk Operations
Section 4: ACoS Reduction Strategies
Lecture 18 How to Monitor Relevancy
Lecture 19 Utilization of Search Term Reports and Negations for ACOS Reduction and Keyword
Lecture 20 Scalable Bid Management
Lecture 21 Budget Control and Management
Section 5: Amazon Demand Side Platform
Lecture 22 DSP vs. Display - What's the difference?
Lecture 23 DSP - A Closer Look
Section 6: Troubleshooting
Lecture 24 Suspensions
Lecture 25 Hidden Suppressions
Lecture 26 SKU Level Selection Issues
Section 7: Additional Content
Lecture 27 PPC Tips
Section 8: PPC Guide
Lecture 28 PPC Guide
Section 9: Amazon PPC Hacks
Lecture 29 Amazon PPC Hacks Video
Section 10: Win Amazon PPC
Lecture 30 Win Amazon PPC Video
Section 11: ACOS Reduction PPC Strategy: Positions 3/4 Amazon Sponsored Products
Lecture 31 ACOS Reduction PPC Strategy: Positions 3/4 Amazon Sponsored Products
Section 12: When to Lower PPC Advertising Spend on Amazon FBA
Lecture 32 When to Lower PPC Advertising Spend on Amazon FBA
Section 13: PPC Quiz
PPC (Pay Per Click) Course is intended for companies, marketing professionals, students and entrepreneurs who want to learn how to effectively use PPC advertising to promote their products or services. It is also ideal for those already familiar with PPC and want to improve their skills or stay up-to-date with the latest trends.
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