Instructors: The Retail Banking School
7 sections • 12 lectures • 1h 40m total length
Video: MP4 1280x720 44 KHz | English + Sub
Updated 5/2022 | Size: 724 MB

CRM Platforms at Sales, Service, Marketing and Business Management (Siebel, Dynamics CRM/365, Salesforce, SAP CRM)
What you'll learn
Business Principles of Customer Relationship Management
Multichannel Sales, Service, Marketing and Business Management
Business principles of implementation of oCRM tools (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce)
Business principles of implementation of aCRM tools (SAS MA, Microsoft Azure, AWS)
Sales Management
Service and claims Management
Cross-sale and up-sale
Digital Channels building
Examples from Consumer Lending, Mortgage and other produc-lines of Retail Business
Requirements
Course will be interesting to anybody who want to understand banking, retail, crm, fintech and digital implementation topics
Description
Postgraduate Diploma:; CRM Platform Expert (Sales, Service, Marketing and Business Management with CRM;Platforms)
Welcome to course: Business Principles of Customer Relationship Management, Multichannel Sales, Service, Marketing and Business Management with oCRM (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce) and aCRM tools (SAS MA, Microsoft Azure, AWS).
Short Description: Course will be interesting to anybody who want to know business cases and business environment of usage of a+о CRM systems. We will consider different business topics, practical examples and cases and also will talk about business related questions of implementation.
Considered Business Areas
Sales Management
Service and claims Management
Cross-sale and up-sale
Digital Channels building
Examples from Consumer Lending, Mortgage and other produc-lines of Retail Business
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