The Fundamentals Of Branding In Luxury
Last updated 5/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 892.58 MB | Duration: 1h 41m
Origins, codes and Brands' history

What you'll learn
Understand the origins of luxury and its meaning and definition
Engage in a conversation about Luxury and fashion brands as well as Haute Couture
Get familiar with the big names of luxury and fashion and their inventions
Master the specificity of branding within fashion and couture
Apply the key marketing concepts of emblematic Luxury houses to your Brand
Requirements
Interest and curiosity for luxury and fashion
Computer with internet access
Goal to work in the Luxury fashion industry or launch your own brand
Description
Luxury Marketing 101 is the ideal first interaction with the Luxury and fashion industry. Understanding the roots of Luxury and how it is now linked to a prosperous business field is key. Luxury Marketing 101 course will guide you through the prestigious codes of Luxury, the typology of Luxury perceptions and the birth of the only business sector that is not affected by any economical crisis.There are many names to describe Luxury but only one experience. The world of Luxury is in the midst of a renaissance. Sophisticated and thought-provoking, it seeks to re-evaluate tradition, challenge old assumptions and reimagine the future. And what about marketing? Some will say true Luxury Houses don't use marketing. What is the most powerful marketing strategies had been created to create this highly desired field that is Luxury? All of this is explained for you in this course. Few companies have truly embodied Luxury and made the name synonymous with high quality. How did they do it? How marketing influenced their success? Chanel, Lanvin, Poiret, in this course, we will reveal their success recipes and their transformation into iconic Brands and empires. With Luxury Marketing 101 course, your goals are:- To engage proficiently in the conversation about Luxury Brands and the Luxury fashion industry- To learn about the luxury field and get inspired for your own career in marketing - Get familiar with the big names and their success stories and get inspired for your own BrandFollowing the entire course will grant you LMA (Luxury Marketing Academy based in Paris) Certification at the end.
Overview
Lecture 1 Before You Start
Lecture 2 Pre-Opening
Section 1: Introduction
Lecture 3 Introduction
Lecture 4 About Audrey
Section 2: Introduction to Luxury
Lecture 5 The Origins of Luxury
Lecture 6 Branding in Luxury - Focus on Haute Couture
Section 3: Thank You
Lecture 7 Thank You
Those that want to start their own premium or luxury brand,Those looking to start a career in luxury/marketing/premium fields without prior knowledge,Marketing students and graduates looking to advance their knowledge,Students in fashion design / design industries who wish to learn more about luxury,Marketing specialists
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