Professional Certification In Marketing
Last updated 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.19 GB | Duration: 9h 41m

Explore the fundamentals of Marketing and Digital Marketing
What you'll learn
Learn what methods and tools are used for marketing
Understand Marketing Fundamentals, Branding & Promotion, Advertising & Promotions
Understand Digital Marketing Foundations, Social Media Marketing, Content Marketing
Learn Social Media Marketing Strategies, Paid Marketing Fundamentals & Web Analytics, CRO - Conversion Rate Optimization & Web Analytics, & Retention Marketing
Requirements
Basics of Canva, Google slides, Google Sheets, PPT, and Social media apps
Google Ads Essential, Google Analytics
Description
Marketing is one of the primary components of Business Management and commerce. It comes in various forms and in today's digital era having the right marketing skill and knowledge can give you an edge in the industry.In this course we will be exploring the fundamentals of Marketing and Digital marketing. A blend of both is what will give you an edge in the Industry. As the core aim of this course is to give you a versatile exposure and knowledge into the Marketing and Digital marketing to widen your scope of Job hunt and thereby opening the new industries that you can target.Below given topics, also Quizzes, Reading Material, Reference materials have been attached to the modules.Module 1 - Marketing Foundation,- Marketing Fundamentals- Branding & Promotion- Advertising & PromotionsModule 2 - Digital Marketing,- Digital Marketing Foundations- Social Media Marketing- Content MarketingModule 3 - Advanced Concepts of Digital Marketing, In this module we will be exploring the advanced concepts of Digital Marketing.- Social Media Marketing Strategies- Paid Marketing Fundamentals & Web Analytics- CRO - Conversion Rate Optimization & Web Analytics, & Retention MarketingAfter completing the course you will be ready to kick your career in Marketing. With an edge to crack interviews and start contributing to you job role.
Overview
Section 1: Introduction
Lecture 1 Introduction to Marketing
Lecture 2 Marketing Fundamentals
Lecture 3 Marketing Fundamentals
Lecture 4 Understanding Marketing Role
Lecture 5 Understanding Marketing Roles/ Marketing Fundamentals Concepts-Reading Material
Lecture 6 Marketing Funnel
Lecture 7 Marketing Funnel Reading Material
Lecture 8 B2B vs B2C Marketing Strategies Reading Material
Lecture 9 Market Research-Competitive Analysis Reading Material
Lecture 10 Consumer Behaviour Reading Material
Lecture 11 Marketing Strategies
Lecture 12 Marketing Strategies Reading Material
Lecture 13 Marketing Plan
Lecture 14 Marketing Plan-Reading Material
Section 2: Branding and Promotion
Lecture 15 Understanding Branding
Lecture 16 Understanding Branding Reading Material
Lecture 17 Defining Brand Reading Material
Lecture 18 Brand Management Concepts
Lecture 19 Brand Management Reading Material
Lecture 20 Positioning the Brand
Lecture 21 Positioning the Brand Reading Material
Lecture 22 Brand Loyalty
Lecture 23 Brand Loyalty Reading Material
Section 3: Advertising and Promotion
Lecture 24 Basics of Advertising
Lecture 25 Basics of Advertising Reading Material
Lecture 26 Working with Advertising Partners Reading Material
Lecture 27 Advertising Media
Lecture 28 Advertising Media Reading Material
Lecture 29 Building an Advertsing Campaign
Lecture 30 Building an Advertising Campaign Reading Material
Lecture 31 Advertising for Digital World Reading Material
Section 4: Marketing Foundation Summary
Lecture 32 Summary
Section 5: Marketing Fundamentals Assessments
Section 6: Digital Marketing Foundations
Lecture 33 Digital Marketing Framework Reading Material
Lecture 34 Website Fundamentals
Lecture 35 Website Fundamentals
Lecture 36 Fundamentals of Google SERP Tool
Lecture 37 Fundamentals of Google SERP Tool
Lecture 38 Basics of Search Engine Optimization
Lecture 39 Basics of Search Engine Optimization
Lecture 40 Basics of Search Engine Marketing Paid Channels
Lecture 41 Basics of Search Engine Marketing Paid Channels Reading Material
Lecture 42 Digital marketing with Social media- Reading Material
Lecture 43 Email, video and images optimization- Reading Material
Section 7: Social Media Marketing
Lecture 44 Social Media Marketing Strategies (SMM) Reading Material
Lecture 45 Platforms on Social Media Reading Material
Lecture 46 Creating Engaging Content for Social Media
Lecture 47 Marketing Tools: Social Media
Lecture 48 Marketing Tools: Social Media Reading Material
Section 8: Content Marketing
Lecture 49 Definition of Content Marketing
Lecture 50 Definition of Content Marketing Reading Material
Lecture 51 Plagiarism Free Content- Reading Material
Lecture 52 Keyword Research and Process of Keyword Research Reading Material
Lecture 53 Types of Content- Text and Media Based
Section 9: Digital Marketing Summary
Lecture 54 Digital Marketing Summary
Section 10: Social Media Marketing Strategies
Lecture 55 Building Content Strategy using Facebook, Twitter & LinkedIn
Lecture 56 Paid Marketing on Facebook, Instagram & Youtube Reading Material
Lecture 57 Measuring ROI of Social Media Marketing Reding Material
Lecture 58 SEO Link Building Reading Material
Section 11: Paid Marketing Fundamentals & Web Analytics
Lecture 59 Google Ads Essential - PPC Model, Impressions and CTA, CPM, CPI Models
Lecture 60 SEO Marketing Tools- Reading Material
Lecture 61 CRO Conversion Ratio Optimization Reading Material
Lecture 62 Web analytics - Using Google Analytics
Lecture 63 Web Analytics Reading Material
Section 12: CRO - Conversion Rate Optimization & Web Analytics, & Retention Marketing
Lecture 64 Definition of Retention Marketing Reading Material
Lecture 65 Creating Customer Retention Funnel
Lecture 66 Understanding Consumer Behaviour Reading Material
Lecture 67 Building Loyal Customer base & monetising
Section 13: Advanced Digital Marketing Module Summary
Lecture 68 Summary Recap on Advanced Digital Marketing Module
Aspirants looking to make a career in the field of marketing,Masters, Graduate or undergraduate
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