Successful Start To Content Marketing
Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.86 GB | Duration: 1h 32m

Next generation content management
What you'll learn
Successful start to Content Marketing
Good understanding of content
Understand content marketing
Details for successful content marketing
Requirements
No
Description
Content MarketingThe definition of content marketing is simple: It's the process of publishing written and visual material online with the purpose of attracting more leads to your business. These can include blog posts, pages, ebooks, infographics, videos, and more.However, content marketing is not just publishing a thin piece of content and hoping people will find it. It's about purposefully tailoring your pages, videos, ebooks, and posts to your target audience so that they find you the inbound way rather than the outbound way.Today, outbound marketing strategies (or anything that interrupts your audience members) aren't as effective at resonating with and converting audience members as they once were.Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound). A common way of doing this is by creating a narrative for your content — or telling a story. In doing so, your content will feel more authentic, engaging, and tailored to your audience.So, what defines content marketing anyway?What is content marketing?Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.Why is content marketing important?Educate your leads and prospects about the products and services you offerBoost conversionsBuild relationships between your customers and business that result in increased loyaltyShow your audience how your products and services solve their challengesCreate a sense of community around your brandNow let's look at the various types of content marketing.Types of Content MarketingThere are many types of content marketing that you may choose to incorporate in your strategy — here are some of the most common
Overview
Section 1: Good understanding of content
Lecture 1 Content means too much.1.1
Lecture 2 Content is more than all blogs and articles 1.2
Lecture 3 Content is more than a cost understanding 1.3
Section 2: Understand content marketing
Lecture 4 Understand content marketing 2.1
Lecture 5 Where did this content marketing come from 2.2
Lecture 6 What is the main purpose of content marketing 2.3
Lecture 7 Advanced goals of content marketing 2.4
Section 3: Details for successful content marketing
Lecture 8 How to grow the niche content audience 3.1
Lecture 9 Understanding a different brand perspective 3.2
Lecture 10 Presenting content experiments 3.3
Lecture 11 Actively understanding content 3.4
Section 4: Developing a successful content marketing strategy
Lecture 12 Forget what you know 4.1
Lecture 13 Choosing the right audience 4.2
Lecture 14 Our competitive analysis priority 4.3
Lecture 15 Understand your right to win 4.4
Section 5: How we can create and source effective content
Lecture 16 Creating content on the customer journey 5.1
Lecture 17 Choosing content marketing formats and channels 5.2
Lecture 18 Source from anywhere 5.3
Lecture 19 Making content very effective 5.4
Section 6: Grow content operations
Lecture 20 Choosing a content calendar 6.1
Lecture 21 Understand content processes 6.2
Lecture 22 Clarifying roles and responsibilities 6.3
Lecture 23 Content operations that come to life 6.4
Those who make money from all social media
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