The secrets of how a focus on the online SHOPPER EXPERIENCE can help your e-commerce business stand out from the crowd.
What you'll learn
Learn the FOUR things that shoppers want from an online retailer.
Learn the 12 ESSENTIALS you MUST get right in order to provide a standout shopper experience online.
Learn from Kevin Moore's real-world experience through examples showing how he uses the shopper experience to help build online businesses.
Learn from examples Kevin presents including from the a major online brand that he Chairs and helped rebirth in Australia, NZ and the UK - TOYS R US Aus/NZ/UK
Learn how to "shop like a shopper" to understand how you can improve your site.
Learn the importance of tapping into electronic communication - EDMs, text messaging, etc - and how to and NOT to use them effectively.
Learn how to embrace marketplaces (Amazon, Alibaba, eBay, etc) as an opportunity to leverage your business.
Requirements
This course is designed for retailers and marketers who want to improve their online shopper experience. It is relevant to both existing online retailers and physical retailers wanting to move online.
No previous online retail marketing experience is necessary. This course will map out everything you need.
This course is NOT technical - it's focus is on digital strategies to improve the shopper experience online.
Description
Join international retail and sales expert, Kevin Moore, as he shares the shopper experience techniques he's applied to successful online retailers including the rebirthed Toys R Us Australia, New Zealand and UK - a publicly-listed company that he now Chairs.In this course, Kevin will help you understand the four things that shoppers want from any online retail site and will explain in depth the 12 elements you MUST get right if you want to provide an excellent online shopper experience to your shoppers.Tap into Years of ExperienceKevin has built a number of companies and, until recently. was the Chairman and former CEO of a 2,000+ employee retail marketing agency. For over 30 years, Kevin has been helping international and national companies to master the shopper experience, both in physical and online stores. This is your chance to tap into that unique experience.Real World ExamplesWith over 3 hours of video content plus online tours of a range of online sites, this course is filled with compelling content to help you understand how to master the online shopper experience for your business. Kevin also "pulls back the curtains" to show you the secret sauce behind the online shopper experience projects Kevin has been involved in, including insights into the successful growth of Toys R Us and Hobby Warehouse in Australia, New Zealand and the UK from a small hobby site to a multi-million dollar publicly listed company.And why is the online shopper experience so important to master? Because if you get it right, your shoppers will linger longer, buy more and tell their friends and family about your online offering. It will also ensure your online offering stands out from the crowd. This course is intended for:Shopify and other "off-the-shelf" retail platform usersPhysical retailers moving to online retail for the first timeOnline retailers looking to fast-track their growthOnline retailers looking to build communityAnyone who is considering setting up a business onlineSo, if you're an online retailer, don't miss this opportunity to tap into proven ways to build your online business success!
Overview
Section 1: Part 1 - Understanding the importance of the shopper experience to online retail
Lecture 1 Background: How mastering the online shopper experience can help you stand out i
Lecture 2 What this course covers.
Lecture 3 Adding emotional connection to online retail
Lecture 4 Applying the best of physical retail: understanding "The Retail Trifecta".
Lecture 5 What shoppers want
Lecture 6 Next Section: Putting the Shopper First
Section 2: Part 2 - Putting the Shopper First: The 12 Essentials
Lecture 7 Putting the Shopper First - Essential 01: Feel and Values
Lecture 8 Putting the Shopper First - Essentials 02: Layout
Lecture 9 Putting the Shopper First - Essentials 03: Stock levels
Lecture 10 Putting the Shopper First - Essentials 04: Images
Lecture 11 Putting the Shopper First - Essentials 05: Video
Lecture 12 Putting the Shopper First - Essentials 06: Baskets & Carts
Lecture 13 Putting the Shopper First - Essentials 07: Payment Partners
Lecture 14 Putting the Shopper First - Essentials 08: Use of Packaging
Lecture 15 Putting the Shopper First - Essentials 09: Use of Freight
Lecture 16 Putting the Shopper First - Essentials 10: Value Density
Lecture 17 Putting the Shopper First - Essentials 11: Communication with Shoppers
Lecture 18 Putting the Shopper First - Essentials 12: Impulse Purchases
Section 3: Closer look
Lecture 19 Closer Look: Feel and Values
Lecture 20 Closer Look: Layout
Lecture 21 Closer Look: Video
Lecture 22 Closer Look: Ease of transaction
Lecture 23 Closer Look: Use of packaging
Lecture 24 Closer Look: Value density
Lecture 25 Closer Look: Text messages
Lecture 26 Closer Look: Impulse purchases
Section 4: Challenges
Lecture 27 Your Challenge

1: Shopper Wants
Lecture 28 Your Challenge 2: Feel
Lecture 29 Your Challenge 3: Video
Lecture 30 Your Challenge 4: Payment Options
Lecture 31 Intro to next section: Mobile First
Section 5: Mobile First
Lecture 32 Why it's so important to put MOBILE first
Lecture 33 Closer Look: Mobile First
Lecture 34 Closer Look: Mobile First - Hobby Warehouse
Section 6: Reaching Your Shopper
Lecture 35 Leveraging social media
Lecture 36 Embracing the Marketplaces
Lecture 37 How a Shopify retailer's focus on the shopper experience beats many major brands
Lecture 38 Closer Look - Social
Lecture 39 Closer Look - The Marketplaces
Lecture 40 Raising Awareness & Engagement
Lecture 41 DM Expert, Miranda Bond's 5-Pointed Star Strategy to raise awareness & engagemnt
Lecture 42 Five-Pointed Star Strategy to raise awareness of your online business - part 2
Section 7: Conclusion and Next Steps
Lecture 43 Conclusion and Next Steps
Shopify and other "off-the-shelf" retail platform users - this course will help you stand out even if you use the most common templates.,Physical retailers moving to online - this course will help you use your existing skills in the online environment and new techniques for online success.,Online retailers who are looking to fast-track their growth will learn the levers you can pull to build awareness and engagement and maximise repeat business.,Online retailers who are looking to build community - in this course Kevin shares a variety of ways to do that using real-world examples he's applied.,Anyone who is considering setting up a business online - it will guide you to many of the best resources & tools out there and will help you map out a strategy
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