Results Oriented Email Marketing
Last updated 1/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.43 GB | Duration: 1h 6m

An Introduction to Email Marketing
What you'll learn
Learn the terminology involved in email marketing
Understand what goes into creating effective emails
Create and execute and email marketing strategy
Acquire the skills and knowledge needed to move one step closer to certification via OMCP.
Acquire the skills and knowledge needed to move one step closer to certification via AMA.
Requirements
This course is a beginner/introductory level course. No special skills or experience is required.
Description
Email marketing is complex. In order to avoid some of the most costly mistakes a business can make, you need to understand the ins and outs of managing email marketing for an organization. Crafting an email that will be delivered to your intended audience's inbox is the ultimate goal of all email marketing. This course will cover topics ranging from email service providers, open and clickthrough rates, SPAM, and deliverability. We will also take a deep dive into specific email service providers to see what each one offers to businesses who choose to use them.By the end of this course you'll be able to present an craft an effective, legal and deliverable email, as well as be able to create an email marketing strategy. Students will also acquire the skills and knowledge needed to move one step closer to certification via OMCP or AMA.Quizzes are meant to help you evaluate how you're retaining the information taught during class and delivered in class. Each case study is meant to help you develop the skills taught during class. All the coursework builds from assignment to assignment, creating a seamless transition from week to week.With all of that said...let's get started!
Overview
Section 1: Introduction to Email Marketing
Lecture 1 What is Email Marketing?
Lecture 2 Integrating Email into the Marketing Mix
Lecture 3 What is an ESP?
Lecture 4 Open Rates and Clickthrough Rates
Section 2: Email Fundamentals
Lecture 5 Drip Email and Autoresponders
Lecture 6 Introduction to SPAM
Lecture 7 Email Marketing Ethics
Section 3: Legal Responsibility in Email Marketing
Lecture 8 Email Marketing Legal Responsibilities[Email laws around the world]
Lecture 9 American Responsibilities[Can-SPAM Act of 2003] part 1
Lecture 10 American Responsibilities[Can-SPAM Act of 2003] part 2
Section 4: Email Marketing Best Practices
Lecture 11 Elements of Deliverability
Lecture 12 Getting Blacklisted
Lecture 13 Opting in and Opting Out of an Email list
This course is ideal for marketers looking to gain certifications from OMCP or AMA. It is also ideal for small business owners or marketing teams who are looking for a more in depth understanding of digital marketing concepts such as email marketing.
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