Published 7/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.90 GB | Duration: 1h 42m

Learn to write case studies & customer success stories with Alan Sharpe's proven copywriting and content writing advice

What you'll learn
How to interview a customer to get the facts needed to write a case study
How to format a case study to give it a logical and compelling flow
How to write each of the four sections of a case study so that they showcase the customer's success with your solution
How to title your case study so that it attracts your p prospects
Requirements
Students should have a basic understanding of sales and marketing concepts
Students should have fluency in written English
Description
If you want to generate more leads and win more deals, learn how to write awesome marketing case studies.

A case study is a type of marketing content that tells the story of how a customer achieved success with your product or service.The secret to your success is picking the right customer, and asking them the right questions. When you pick an awesome customer, and when you get them to give you equally awesome answers to your questions, you end up with, you guessed it, an awesome case study.I'm Alan Sharpe, and welcome to my course on how to write amazing B2B case studies. I designed this course for salespeople, marketers, content writers, copywriters and anyone else who has to generate B2B leads and nurture B2B leads with the written word.Sales and marketing leaders consistently rank case studies as one of the most effective pieces of sales collateral in their toolbox. In this course, I teach you step by step how to write them.I teach you how to:pick the right customermatch your case study to your intended readerprepare for your customer interviewask the right questions and follow up questionsturn your interview transcript into an outlineturn that outline into a powerful, logical, compelling, persuasive case studyIn this course, you learn how to write your case study title, the four mandatory sections, and the four optional extras of every case study. Look over my shoulder as I start with a blank screen and write a B2B case study from scratch, guiding you every step of the way. Learn the things you must do, the blunders you must avoid, and the best practices you must follow to make your case studies awesome, and effective.I have been writing marketing case studies for more than 30 years. I have been interviewing business leaders and turning their answers into compelling case studies since before the internet was a thing. In this course, I show you all that I've learned the hard way along the way.If you need to write case studies that help you secure more sales appointments and win more deals, check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now.

Overview

Section 1: Prepare for Success

Lecture 1 Understand the The Who, What, Why, Where, When & How of Case Studies

Lecture 2 Anatomy of a Case Study

Lecture 3 Pick the Best Customer

Lecture 4 Prepare for Your Customer Interview

Section 2: Interview Your Customer

Lecture 5 Ask about the Company

Lecture 6 Ask about the Situation

Lecture 7 Ask about the Solution

Lecture 8 Ask About the Results

Section 3: Write Your Case Study

Lecture 9 Turn Your Transcript Into an Outline

Lecture 10 Write About the Company

Lecture 11 Write About the Situation

Lecture 12 Write About the Solution

Lecture 13 Write About the Results

Lecture 14 Write the Extras

Lecture 15 Write the Title

Section 4: Course Extras

Lecture 16 Transcript of Each Lesson

Lecture 17 Questions to Ask Your Customer During the Case Study Interview

Lecture 18 Sample Case Study 1

Lecture 19 Sample Case Study 2

Lecture 20 Sample Case Study 3

Salespeople who must generate and B2B nurture leads,Copywriters who must write compelling customer success stories,Content marketing writers who are tasked with writing case studies,Content writers who are tasked with writing case studies,Marketers who must write compelling customer success stories

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