B2B Google Search Ads Set Up & Optimization
Published 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.74 GB | Duration: 2h 9m

Set Up And Scale Your B2B Google Ads Campaign Profitably. Lower CPAs & Higher Conversion Rates.
What you'll learn
Setting up Google Tag Manager
Installing Google Analytics and Google Ads Tracking
Keyword Research: Finding the right keywords to advertise on
Writing Compelling Ad Copy To Get Higher CTR & Conversions
The Core Concepts of Lead Generation Campaigns
Setting Up A Google Search Ad Campaign For B2B Industries
Optimizing A B2B Google Search Ad Campaign
Requirements
No prior Google Ad experience needed (I show you everything you need to know)
Description
B2B campaigns can be difficult to scale. With the intent of accessing a premium audience, competition is a lot higher. It is hard to generate qualified B2B decision maker leads on a regular basis. Thats where I come in. My name is Brenden and I eat, breathe, and sleep paid ad campaigns. In this course I personally walk you through setting up your entire campaign from start to finish. I also go over how to properly optimize your campaign to start converting more and costing less. If you are looking for more qualified B2B leads through your Google Ad campaigns, this is the course for you.My career began with freelance clients 7 years ago. I now work for a larger agency maintaining all our client's paid media campaigns across all platforms. I have taken campaigns from 0 to 35:1 ROAS. B2B campaigns are a bit trickier and I can see how less experienced marketers or business owners could get tripped up and discouraged. This course was made for the people wanting to get more out of their B2B campaigns and scale them profitably.Trying to break through the noise in any industry is a difficult achievement in 2022. Advances that create lower barriers of entry into almost any field cause an influx of competitors. Each company is trying to amplify their messaging to an audience that is pre-programmed to drown them out. So how do you effectively reach the right customers without contributing to the overwhelming noise? That is the question I help solve everyday.I am the paid media buyer at Big Sea, a digital marketing agency founded in 2005 in St. Petersburg, Florida. Our clients include universities, health and wellness providers, attractions and museums, and B2B service providers (among many, many more) all over the country. We're HubSpot partners but platform agnostic; Values-based and results-obsessed. We work with smart companies with complex problems to solve and we excel.At Big Sea, I manage and optimize digital ad campaigns everyday, focusing on increasing Return On Ad Spend (ROAS) and decreasing cost per acquisition (CPA). We partner with our clients to experiment and test various strategies until we find the winning formula that can take a company from 0-10, 10-50, or 50-100. If you are a marketer looking for a better resource to improve the performance of your paid media campaigns, I write about my marketing strategies and experiences on my blog frequently.
Overview
Section 1: Google Ads & Lead Generation 101
Lecture 1 Google Ads Introduction
Lecture 2 Lead Generation Basics
Lecture 3 Intent Based Searches & The Bidding Hierarchy
Section 2: Setting Up Google Tag Manager & Google Analytics
Lecture 4 Setting Up Google Tag Manager & Google Analytics (GA4 & Universal)
Section 3: Setting Up Google Ads Conversion Tracking
Lecture 5 Setting Up Google Ads Conversion Tracking Through Google Tag Manager
Lecture 6 (Advanced) Setting Up Button Click & Form Submission Tracking
Section 4: Planning Your B2B Google Search Ad Campaign
Lecture 7 Google Ad Campaign Prep
Lecture 8 Google Ad Campaign Structure
Lecture 9 Keyword Research: How to find the right keywords to bid on
Section 5: How To Write Compelling B2B Ad Copy
Lecture 10 How To Write Compelling B2B Ad Copy (Headlines & Descriptions)
Section 6: Launching Your B2B Google Search Ad Campaign For Success
Lecture 11 Launching Your B2B Google Search Ads Campaign For Success
Section 7: Optimizing Your B2B Google Ads Campaign (Scale Profitably)
Lecture 12 Optimize Your B2B Google Ad Campaign (Scale Profitably)
Business owners or marketers working in a B2B industry and want to get more out of your Google Ad campaigns. Achieve higher conversion rates at lower Cost Per Leads.
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