Social Media Marketing Strategy 101
Published 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.01 GB | Duration: 2h 14m
Create a Winning Strategy

What you'll learn
Social Media Strategy
Digital Marketing Strategy
Competitor Analysis & SWOT Analysis
Marketing Skills
Requirements
Beginners welcome!
No social media strategy experience required.
Description
Together we will focus on the concepts and trends you'll need to be aware of, and then move into a simple, four step methodology to produce your own strategy.Audit your digital presence Develop a social media strategy Execute a social media strategy Measure and optimize your strategy This course is a fun and exciting introduction to digital strategy - on the most fun corners of the internet - social media! I have mentored many strategists and aspiring strategists to tackle questions like "what should our business be doing online" or "how do we fare against our competitors" with simple steps that provoke both thought and action!My teaching style is informal and packed with a variety of content formats which include Google Slides Templates, Google Sheets templates, software suggestions, free hacks and - a copy of an ebook which covers all the nuances of each social media platform.There's nothing worse than someone who doesn't walk the walk - so I provide actionable steps and suggestions that are currently working for my clients, in the hopes that we can learn in the most collaborative way possible.I have a Youtube channel helping people to #DoDigitalBetter - and this course is absolutely no different! I share all my secrets to help you become the best strategist you can be.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Class Overview
Lecture 3 Your Project
Section 2: Concepts you'll Need to Know
Lecture 4 Concepts & Glossary
Lecture 5 The Attention Economy
Lecture 6 Algothimns vs. Paid / Organic
Lecture 7 Marketing Funnels & Personas
Lecture 8 Paid Media Models
Lecture 9 Call to Actions
Lecture 10 KPIs & Agency Lingo
Section 3: Platforms & Trends Overview
Lecture 11 Facebook & Instagram New Features & Trends
Lecture 12 Twitter & LinkedIn New Features & Trends
Lecture 13 Mobile & Web Trends + Resources to help you!
Section 4: My Positive Take to Life Online
Lecture 14 My Positive Take to Life Online
Lecture 15 Why a Career in Social Media?
Lecture 16 Location, Location, Location!
Section 5: Analysis & Audit Phase
Lecture 17 How to Conduct a Competitor Analysis
Lecture 18 How to Conduct a SWOT Analysis
Lecture 19 Wrapping up your Audit
Section 6: Develop your Social Media Strategy
Lecture 20 How to Develop your Social Media Strategy
Section 7: Execute your Social Media Strategy
Lecture 21 How to Execute your Strategy
Section 8: Measure & Optimize your Strategy
Lecture 22 How to Measure & Optimize your Strategy
Section 9: Bringing Everything Together
Lecture 23 Connecting the Dots
Lecture 24 Thanks for Joining!
Lecture 25 Bonus Lecture
Small business owners or aspiring strategists aiming to nail a social media strategy.
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