Marketing Recorded Music: How Music Companies Brand and Market Artists, 4th Edition

Apr

29

2022

BaDshaH 29 Apr 2022 12:54 LEARNING » e-book

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

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29

2022

Marketing Recorded Music: How Music Companies Brand and Market Artists, 4th Edition

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