Video: MPEG4 Video (H264) 1920x1080 25fps 2093kbps | Audio: AAC 44100Hz stereo 128kbpsGenre: eLearning | Duration: 1h 56m | Language: Spanish (NO SUBTITLE) | File size: 1.9 GB

Discover the value of manual writing and flourishes
During the years that Martina Flor—designer and lettering artist—has dedicated to creating lettering for brands from around the world and large publishing houses, she has been able to perfect her technique to stylize all kinds of letters.

Thanks to the lettering it manages that, in addition to meaning, the letters also communicate through their style. Cursive lettering is one of the most expressive styles and one of the most effective ways to create a unique logo with personality; its forms give it a very special character and give it an authenticity value that refers directly to the writing of your own handwriting.
Martina, who in the courses, The golden secrets of lettering and Lettering for perfectionists , I discovered the world of lettering, it explains now, step by step, how to design a logo and personal branding based on your own calligraphy.




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