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Barry Marshall, James Allison, and Kati Kariko looked at the world differently than their colleagues. Their upstream observations led them to profoundly different downstream conclusions.

That same power is available to each and every one of us.

When we recognize that the overwhelming majority of people who choose to enter our world are unlikely to become customers quickly, an entirely new realm of possibility opens.

Instead of rushing to make a sale thats unlikely to happen (and almost certainly undeing future sales along the way), we can focus on 

The segly simple decision changes EVERYTHING that follows.

Emphasizing relationships with our audience instead of transactions frees up our and energy to:

These actions lead to three profound effects.

[b]First, its a LOT more fun and energizing to engage with audiences following the Golden Rule  

In theArt of Emailwe call this principle people, not metrics,recognizing that every name on your list is a real person with real problems to solve and desires to fulfill.

People just like you and us.

Second, youll turbo-charge your short-term sales (probably a lot). Yes, thats counter-intuitive, but something

Third, when you focus on building and improving relationships (and other principles taught in the Art of Email), youll quickly learn that its much easier (and far more powerful) when transactions emerge organically vs. trying to eeer sales deliberately.

But the Art of Email is not for everyone. Full disclosure: its probably not for 

AoE requires mindset and behavioral shifts most marketers are unwilling to make.

If thats you, no worries. We get it conventional wisdom is powerful (and its a helluva lot easier than choosing to zig when the rest of the world zags). Were all friends here and we have lots offree resourcesyou may find useful.

No hard feelings we promise.

If, however, youre like us a little (OK, a lot) weird, and willing to try something different to get far better results, then welcome to the tribe.

Weve been waiting for you

The Art of Email Course Outline

Content Source :

https://tinylittlebusinesses.com/products/art-of-email/