Strategic Marketing Decision Making and Planning, 5th Edition

Apr

10

2022

BaDshaH 10 Apr 2022 09:37 LEARNING » e-book

Strategic Marketing: Decision Making and Planning covers decision making in marketing and shows you its importance in the strategic management of an organisation. The text combines theory with a step-by-step guide to each stage of the strategy development and management processes.

Written for those involved in developing and creating marketing strategies, the book emphasises the role of marketing as an organisation-wide process rather than as a stand-alone function.

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10

2022

Strategic Marketing Decision Making and Planning, 5th Edition

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