English | December 30, 2020 | ISBN: 036789629X, 0367896206 | True EPUB | 226 pages | 4.2 MB

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals.

Thoroughly updated, this second edition includes
new strategies to guide students in the initial campaign planning phase
added content on influencers, social care teams, and newsjacking
coverage of research evaluation, the implications of findings, and articulating the ROI
expanded discussion of ethical considerations in campaign design and data collection and analysis.
The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.

Download From Rapidgator

https://rapidgator.net/file/2dcca8358e61e081123b347b0f2f39fe

Download From Nitroflare

https://nitro.download/view/A8D8F9F114A937C